Lace Up Style is a multi-brand online activewear destination offering a highly edited collection, and Home Try On for convenience and fit.

After long personal obsessions with online shopping, the founders of Lace Up Style understand the challenge of buying clothing online. While they believe online shopping is about discovery and ease, the range of fitness apparel options has become as staggering as the variability in fit of bodycon leggings and supportive sports bras. With an editorial lens, the team hand picks sustainably sourced, chic performance wear and gear from independent designers and brands around the world.

About the Team

Liz Toney

Founder, CEO

Liz is a devoted road runner and passionate entrepreneur. After struggling to find a one-stop shop for minimal and stylish activewear, she left the corporate world to launch Lace Up Style in the fall of 2014. She leads Lace Up with eleven years of fashion merchandising, styling and marketing experience. She contributed to W Magazine, and campaigns for Persol, Adidas, Target, Victoria’s Secret VSX Sport and L’Oreal before overseeing Wholesale Marketing at Tommy Hilfiger. You can find her running loops in Central Park, fly fishing mountain streams in Michi bodysuits, and double fisting detox super smoothies at Juice Press.

Lisa Bressler

Partner, Advisor

Lisa Bressler is an avid Triathlete with an MBA in Global Business from NYU Stern School of Business and over ten years of experience in Fashion Retail. With a strong background in International Business Development, Lisa most recently lead the Latin America Marketing and Communications efforts at Tommy Hilfiger. She lives for travel, trail running, Sunday yoga, and live music.